AUTHOR: Gregg Lederman
DESCRIPTION: Hard cover, 225 pages

Do employees in your company consistently think, speak, and behave in ways that strengthen the work culture and customer experience? Do they really buy in to the company brand? Achieve Brand Integrity reveals actionable insights gained from many years of working with executives of leading organizations who have built profitable work cultures where employees are truly focused on living (doing) the company brand. Regardless of how creative and direct your company's marketing is, it won't be successful unless employees can (and do) deliver upon the brand promises made. Brand Integrity is the point where your company achieves its desired brand image; when employees, customers, partners, and the market understand, believe, and experience that you are who you say you are.

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Learn how extraordinary companies create their own categories by doing what no one else does--in effect, becoming a Category of One. The book also provides you with the tools and ideas you need ot emulate them.
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AUTHOR: Bob Cobb
DESCRIPTION: Soft Cover, 218 Pages

Mastering any single one of the 8 Essential Keys could easily help you realize an increase in your production of 15-20%...Master 2 or 3 and you will see a quantum leap in your production, this year. You could easily find yourself with all the referrals you want...in front of your ideal prospect (not just any bank customer that can fog a mirror)... sitting in front of all the money that you would ever need to go anywhere you wanted to go in the world of investment sales.
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AUTHOR: Joe Calloway
DESCRIPTION: Hard Cover, 226 pages

The Holy Grail of business is the customer so loyal that they'll do business with you and only you when it comes time to buy. The company that can build that relationship with it's customers becomes truely indispensable to them-- and destined for market dominance. In Indispensable renowned business consultant Joe Calloway looks at how real companies have made their products and services indispensable to their cusomters, and how you can do the same in your business.
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*Is your firm the only game in town?
*Do people consider your service first and price later?
*Are you perceived as sufficiently Special that prospective customers can tell you apart from the rest of the pack?
*Do you know who your target clients are? Who they are not?
*Can you turn down the wrong business?
*Do clients know what you stand for?
*Do you have a powerful marketing system capable of making your niche a household word?
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